Social Networks

It's time to turn on Rabio

“The Holy Grail for social networks: turning popularity into profits. All have ambitious plans to make money, but few are actually doing so in any meaningful way.” - The Los Angeles Times on social networks

Advertising will be the most effective way for social networking sites to create revenue. Almost every social networking site has said so. But most attempts fall short. Why? Because the methods used to deliver the ads are counter to the culture that draws people to the sites.

Social networking is all about connecting, sharing and convening – by choice. Advertising is an intrusion. But it doesn’t have to be. By adding Rabio to your social network, you give your users a chance to opt-in to the kind of advertising they want to see.